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Project Case Study

PwC Breakfast

OVERVIEW

Following a long-standing relationship and sponsorship of our data & analytics conferences across Africa, PwC were keen to accelerate their ABM programs by uncovering insights from key companies in the region. At the time PwC had just launched a new data & analytics practice and were expanding their reach into other sectors. We proposed a series of four, invitation only breakfasts in which PwC could build new relationships, gain market research and have open discourse to better understand the challenges facing their prospects.

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VENUE AND AUDIENCE ACQUISITION 

PwC trusted us to secure intimate and exciting venues for the four dates. Once confirmed, our managing director sent out 1-1 invites to pre-approved individuals already within our network. This hyper-personalized approach ensured we were able to deliver the expected seniority.

PwC Financial Services Roundtable

OUTCOME

Over the course of 12 months, we welcomed 56 data & analytics professionals from the telecommunications, retail, healthcare, mining and engineering sectors. At each breakfast, we helped facilitate the conversation. This allowed PwC to uncover account critical insights to help shape their go-to-market strategy. Since this project, PwC have secured another series of four private breakfasts, that we will be taking place next year.

Client Testimonials

  • “On top of working with an incredibly professional team at Corinium, we are seeing great results. We have closed one of the largest deals in the company’s history in just over 6 months"

    Marketing Director, Yellowfin

  • “Thanks so much for organising the roundtable so well. We were very pleased with the audience and would like to run another for Sydney next year in addition.”

    Marketing Director, Pivotal

  • "Corinium are by far the most professional industry event planners I have worked with. We have worked with them on two CDAO forums and they have provided the best value for our sponsorship. I am always impressed with their ability to attract the relevant target audience and also get drawcard speakers for their events."

    Natalie Mendes, SAS

  • “These events are really good for us to be socialising with people who are actually in the trenches, who are facing the challenges day-to-day and who are looking for ideas, ways to leapfrog their competition and who are looking for new, cutting-edge ways to do this”

    Director of Field Engineering, Pivotal Software