OVERVIEW
Following a long-standing relationship and sponsorship of our data & analytics conferences across Africa, PwC were keen to accelerate their ABM programs by uncovering insights from key companies in the region. At the time PwC had just launched a new data & analytics practice and were expanding their reach into other sectors. We proposed a series of four, invitation only breakfasts in which PwC could build new relationships, gain market research and have open discourse to better understand the challenges facing their prospects.