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Corinium Access Advisory Board

Providing you Access to our Experts

Customer Success Stories What We Do

200

2019 Advisory Board

The Corinium Access Advisory Board is made up of global experts who are leading the way in the latest innovations, processes and methods within Data, Analytics, Digital, Customer Life cycle, Learning and more.

Benefiting from a cross-industry perspective this group of thought leaders not only display a diverse range of experience and knowledge within their field but the ability to come together to work through the biggest challenges facing businesses across the world.

If you are interested in learning more about becoming an Advisory Board Member please contact Access' Production Director today!

Access Advisory Board - Graeme

Graeme McDermott

Chief Data Officer, Addison Lee

Access Advisory Board - Graeme

Graeme McDermott

Chief Data Officer, Addison Lee

Professional Bio

Graeme left University with a degree in a bizarre subject called Actuarial Science and entered the dark world of very grey people who worked every hour god sent and did numbers for breakfast, lunch & dinner. Graeme got into writing algorithms behind Insurance company systems to automate manual calculations.

After 7 years of trying to finish the intolerable exams he gave up and found he could make a good living working with data. In 1999 Graeme headed to the AA and spent 17 years designing and building product data warehouses and SCV’s, leading the internal exploitation teams and generally becoming the data guru, or Data & Insight Director. After 5 changes of AA ownership and many data strategies Graeme decided to leave for the role of Chief Data Officer at Addison Lee and modernize their data and analytics estate. The last few years has seen Graeme write forewords for books, sit on panels and present at conferences (“My life in data” is popular), advise new comers to data how to short cut progression and complete many trade interviews.

Last Corinium Access Event Attended: Augmented Intelligence Roundtable

What were your reasons for signing up to the Roundtable?

I signed up to my first Corinium roundtable for 2 reasons. Augmented Intelligence seems more within the grasp of many companies than general AI (many are already doing narrow AI) and I wanted to hear what others were doing in this space with an external expert in the room. Plus I was attracted by the variety of attendees 95% of whom I’d never seen or heard of from other data events and data social circles

Main take away’ s for you, from the evening?

What word you put in front of “Intelligence” is only as good as the data you put into the machine. We had a balanced discussion around the sexy outputs of Augmented Intelligence whilst remaining grounded on the need for good quality data practices.

 After having participated in one, what are your thoughts about the Roundtable Format?

Firstly it was a perfectly square table, which is actually pretty conducive to great conversations, in a great central location. I also met so many new and interesting people who were at various stages of trying to use Augmented Intelligence. I’m sure there was Intelligence applied to the attendees to ensure we get the right balance of industries, experience and contribution in the room.

Would you encourage your peers to attend these types of events, and why?

After the roundtable I connected to quite a few of my new data friends to continue other conversations. I think people worry they have nothing to say or are not an expert in the subject, but the events are about learning, meeting new people, sparking imagination and I’m sure you will find a contribution.

Thought Leader Contribution

What are the biggest challenges at the moment that you’re experiencing in your role?

Data Literacy and democratization…like the chicken and the egg, which comes first. I think we ventured down democratization thinking everyone was as data literate as us and the super users we usually interact with. Guess what that’s not true.

How are you currently working through those challenges?

My approach has been to identify advocates in the different functions who will adopt the democratization and be our mouth piece whilst helping those around. The company switch to office365 products has been a god send as it has allowed us to share data, information, insight more easily and consistently. The adoption of PowerBI for visualizations and dashboards (not the same in my world) has improved the democratization and literacy. We’re also recruiting with an eye on not just technical skills but softer skills to tell a story with data an communicate to a non-data audience.

What are the biggest barriers to working through those challenges?

You can create a lake of information, bring the horse to water, demonstrate how to drink and then you need to leave it to drink on its own. It you just leave it forever it may dehydrate, so you have to keep going back to check on the horse. Its not just about who is using our dashboards, but who is not and why.

 

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Ram Singh

EVP & Head, Analytics & Technology, Performics

Access AB Image Ram-1

Ram Singh

EVP & Head, Analytics & Technology, Performics

Professional Bio

Dr. Singh has extensive experience leading C-Suite marketing, analytics, and data sciences positions at Fortune 500 companies. His global experience in Marketing, Analytics, Operations, Acquisition, Branding, and Consulting, is nationally recognized for its impact on performance, and for driving innovation targeted at revenue / brand / customer / ROI growth, product adoption, conversions, and channel optimization.

Industries: Financial Services, Retail, Healthcare, Education, Information Technology, Computer Software, CPG, Telecom, and Hospitality

Brands: Almost every well-loved, well-recognized, top Global and US brand in the industries listed above

Expertise: Digital Marketing, Analytics & Technology, Media & Advertising, Data Sciences & Artificial Intelligence, Innovation & Insights, Omni-Channel Marketing, Lead Generation, Acquisition, and Retention.

Access Advisory Board - Eric

Eric Tyree

Chief Data Scientist, Carlson Wagonlit Travel

Access Advisory Board - Eric

Eric Tyree

Chief Data Scientist, Carlson Wagonlit Travel

Professional Bio

I have over 20 years of experience in senior managerial, entrepreneurial, technical, commercial and research roles specializing in developing new data driven products and services and in particular offerings that combine the two.

I have developed and managed software and service offerings for software companies, consultancies and service firms in a wide range of industries including corporate travel management, hedge funds, insurance, HR, employee benefits management, compliance/anti-fraud/money laundering system suppliers, securities exchanges, retail banks and others.

I particularly enjoy helping companies innovate both technologically and commercially as the two naturally go hand in hand and so operate on both the commercial and technical sides of business. I am experienced in building and leading high performance data driven software and service organizations and in driving product and technology strategy for both large corporates and start ups.

Skills and experience include:

Commercial :
• Data Monetisation
• Product Strategy and Development
• Entrepreneurial Business Development

Leadership and Executive Management
• Chief Data Scientist / Head of Analytics
• Chief Technology Officer
• Product Director
• Thought Leadership (internal and market)
• Software Development Management
• Business Transformation
• Strategic Analysis
• Global Team Leadership
• Organisation and Staff Development

Specialist Technology Leadership
• AI / Machine Learning / Pattern Recognition / Quantitative Analytics
• High Volume Data Tech
• BI / MI Platforms, Reporting Systems

Access Advisory Board - Dee

Dee Samra

VP Pan European IT Director, Data Governance and Quality, Liberty Global

Access Advisory Board - Dee

Dee Samra

VP Pan European IT Director, Data Governance and Quality, Liberty Global

Professional Bio

A Data Leader; focussed on Strategy, People Leadership, Process and Project/ Programme Delivery Management in a Technical Data Driven Organisation

An enthusiastic professional individual with excellent proven skills in leadership and management, with specific experience in the Data Management arena in the Telecom Industry. Strong leadership skills coupled with a natural ability to assimilate and interpret complex problems.

Specialties: Experience in: Data Governance, Data Quality, Strategy, Planning, Vendor management, Outsource management, Technical recruitment and IT Service Delivery.

Qualifications: iTIL v3, Prince 2 Practitioner
 
Access Advisory Board - Stuart

Stuart Edgington

Head of Data & Analytics Innovation, Holovis

Access Advisory Board - Stuart

Stuart Edgington

Head of Data & Analytics Innovation, Holovis

Professional Bio

Stuart is a senior information and data professional with over ten years’ experience in leading data and analytic initiatives. He has wide ranging experience of leading multi-site, multi-national technical teams delivering Business Intelligence, Analytics and Big Data strategic programs. He has worked with several institutions including TSYS, Nationwide Building Society, RBS, ABN AMRO, Virgin Money, Deutsche Bank and Shell Energy.

In his current role with Holovis International Stuart is leading the implementation of a new Data & Analytics strategy, combining the latest developments in Analytics, Machine Learning and Data System design with Holovis’ world leading expertise in virtual, augmented and mixed reality and immersive experience solution delivery.

The company specialises in the creation of immersive, multisensory and interactive environments to engage audiences, take them on transformative journeys and deliver powerful messaging. It operates in three primary sectors; entertainment, pioneering methods of biometric tracking to achieve personalisation throughout leisure destinations, Enterprise, developing proprietary software ecosystems to further Industry 4.0 initiatives and aid virtual manufacturing and simulation, creating high end synthetic environments for training.

He is busy launching new products including a Data & Analytics solution called DeepSmarts and a computer vision based distributed sensor array and decision engine product called HoloTrac.

 

Last Corinium Access Event Attended: The Data Analytics Transformation Roundtable

What were your reasons for signing up to the Roundtable?

I have attended Corinium Events before and have always found the content provided and peer group present to be inspirational and informative, this smaller scale format also appealed to me as it enables better conversations and discussions over the usual set piece presentations or talks.

Main takeaways for you, from the evening?

That we all share the pain of driving Data & Analytics initiatives! There are common challenges whether they are regulatory, pace of technological change, adoption and reskilling or simply meeting the demand our clients and organisations are generating. It also highlighted for me the great potential for cross use-case and sectorial knowledge sharing, particular in terms of the emerging technologies Holovis are leveraging.

After having participated in one, what are your thoughts about the Roundtable Format?

I think the format is a refreshing change and enabled the discussion to evolve naturally, allowing more opinions and voices to heard, something that is vitally important to foster in our industry. The conversational nature lead to candid and insightful exchanges from a good range of industries and differing use-cases.

Would you encourage your peers to attend these types of events, and why?

Yes. It is a great opportunity to learn from your peers, gain insights into how challenges are being faced and overcome and then drive the cross pollination of concepts and ideas from across organisations and sectors. The specific format is valuable in that it allows a more rounded conversation to take place, some of the most interesting comments and talking points that were discussed perhaps would not have been raised in a more traditional forum that some may find stuffy or intimidating.

Thought Leader Contribution

What are the biggest challenges at the moment that you’re experiencing in your role?

  • A key focus of my role is driving our innovation pipeline. Holovis is a high technology company and our continued growth and success is contingent on graduating new concepts through our pipeline and bringing them to market such as HoloTrac, DeepSmarts and MemorySpace.
  • Product development that relies upon new or emerging technologies is, perhaps unsurprisingly, very difficult to resource quickly enough to meet our demanding schedules. Scaling our teams in this way is therefore challenging and poses a real opportunity risk and reduces our first move advantage.
  • Anyone who has worked in Data & Analytics will understand the issues that can occur when trying to deploy a data science or analytics solution into production systems. The best practice and tooling available to avoid the inevitable disruption and delay have improved, certainly over the last five years, however producing production ready data science projects is still challenging, especially when you’re dealing with ML use-cases.

How are you currently working through those challenges?

  • The key for us at Holovis is to view innovation as a culture rather than purely a process. We focus on having a strong, diverse pool of talent that are free to contribute constructively to find a solution to any challenge. We have a rigorous and systematic method for recognizing, and perhaps more importantly, recording use-cases and problem statements. Finally, we apply our own Holovis project management system and agile methodology coupled with a strong product delivery team with a clear ‘route to revenue’ strategy.
  • We have adopted a hybrid approach, continuing to grow our U.K., U.S. and China based teams but augmenting them with dedicated Product Development offices, this allows us to resource our product development quickly and to a high standard while not disrupting our other projects and associated resource pools, which tend to have more geographical constraints and different candidate profiles.
  • Holovis has an excellent pedigree in delivering complex, technically challenging projects so we had a formidably strong project management system we could adapt. When we began our product development as a distinct function, we ensured that we refocused on a high cadence, iterative agile process with acceptance criteria that included integration with our core architecture including our In-Mo framework, a ‘Rosetta Stone’ for visualisation devices and systems. We also demanded good Data Management and Security as a key deliverable, rather than trying to retrofit it into the systems after the fact which often happens in software development elsewhere.

What are the biggest barriers to working through those challenges?

  • The pace of technological change is always a challenge, it requires more and more focus and resource to keep on top of developments, particularly in ML.
  • Resourcing to scale will continue to be a barrier as the demand will remain high for the foreseeable future and new talent concentrations take time to evolve and are complex to predict.
  • Innovation and ideation create change and change needs to be handled correctly and products need to evolve to stay relevant without causing issues or diminishing the core functionality. Achieving this balancing act, particular with Data & Analytics, can feel like swimming against the tide but is all part of the febrile, challenging and exciting era we’re fortunate enough to be a part of.

 

 

Access AB Image Marcie

Marcie Jastrow

SVP Immersive Media, Head of Technicolor Experience Centre, Technicolor

Access AB Image Marcie

Marcie Jastrow

SVP Immersive Media, Head of Technicolor Experience Centre, Technicolor

Professional Bio

Marcie Jastrow is an industry veteran with over 20 years in the Entertainment business. Currently the SVP of Immersive Media at Technicolor, as well as the Head of the Technicolor Experience Center (TEC), Marcie is dedicated to bringing artists, technologists, and partners together to build the future of immersive media. Since the opening of the TEC in July, 2016, Marcie has consulted on many immersive projects and has provided her insights in dozens of interviews, published articles, and speaking engagements. Focused on igniting VR, AR, and beyond, Marcie sits on several boards including the Interactive Emmys, Periscope, and BAFTA. In 2018, she was honored with the Advanced Imaging Society’s ‘Distinguished Leadership Award’, which recognizes creative, productive and forward-thinking efforts in visual technology and emerging content. Prior to her current role, Marcie was responsible for growing Technicolor’s post production sales pipeline as SVP of Sales. Before joining Technicolor, she served as EVP of Sales at Laser Pacific, which Technicolor acquired in 2011, as well as SVP of Sales at Modern Video Film for over eight years.

Last Corinium Access Event Attended: Experience Success Roundtable, LA

"I met people from many different sectors and by the way we all face the same challenges. It was great to hear everyone’s story. What an engaging night of thoughtful conversation in a beautiful setting."

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Danielle Field

Director of Customer Response - Customer Experience Office, Farmers Insurance

Access AB Image Danielle

Danielle Field

Director of Customer Response - Customer Experience Office, Farmers Insurance

Professional Bio

Danielle started in the entertainment industry at NBC Universal Sports. After a few years in entertainment, she pivoted to the insurance industry where she started in claims. Since then, Danielle has worked in many areas of the insurance industry including project management, distribution, strategy and customer experience. In her current role, she manages the inner and outer loop, along with several different enterprise programs and journeys. Danielle is a native Angeleno who enjoys hiking, boxing and wine tasting. She is married with a two year old son and two rescue dogs.

Last Corinium Access Event Attended: Experience Success Roundtable, LA

"Great group of people, great conversation, and amazing insights to take back to your business!"

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Lara Sellars

Director of Sales, Wabash National

Access AB Image Lara-1

Lara Sellars

Director of Sales, Wabash National

Professional Bio

I have been in sales since I was 8 years old. I would get up every other Sunday morning and sale all of my father’s leftover products in the nursery business at the local swapmeet. This has lead me to a life of sales success. Over the course of my sales career I have worked for great companies such as AT&T, Transworld Systems Inc., Muzak/Mood Music, FTD and General Motors. Currently I am the Director of Sales for Wabash National, I run the whole wild west!

My greatest accomplishment however is not my job-- Its my 3 amazing adults children and my 2 grandsons.

I recently attended the Graduate Degree Program with UCLA . Attending this program gave me a sisterhood of support and dialogue that has enhanced my career.

I am looking forward to learning from this roundtable discussion and being able to pull from all of the successful new colleagues that I will have the pleasure of meeting.

Lara Sellars

“Little girls with dreams become women with vision.”