Corinium Access | IBM IoT CDO Roundtable Paris

OVERVIEW

Ahead of IBM’s private events in Europe, they were keen to increase engagement with Parisian Chief Data Officers around the boom in the Internet of Things. Key to their requirements was to increase thought leadership, create real business leads and test the maturity of the market within Europe. We were tasked with delivering an intimate private dinner, where IBM could share expertise around the subject in an informal and educational manner.

VENUE AND AUDIENCE ACQUISITION

As part of our support to IBM we source the breath-taking venue and secured Chief Data Officers from large French enterprises from the retail, financial services and pharmaceutical industries. With access to our extended data and analytics network within Europe we were able to identify a target list of executives that matched IBM’s brief. Through a programme of hyper-personalized invites, coupled with a re-targeting and telephone campaign we were able to successfully attract these professionals to attend this exclusive private dinner.

OUTCOME

Through our marketing campaign we were able to deliver 12 Chief Data Officers matching IBM’s pre-agreed criteria. IBM invited a client to facilitate the conversation and to help illustrate their mantra and were able to use the dinner to open new dialogue with the pre-selected data leaders.

“On top of working with an incredibly professional team at Corinium, we are seeing great results. We have closed one of the largest deals in the company’s history in just over 6 months"

Marketing Director, Yellowfin
“Thanks so much for organising the roundtable so well. We were very pleased with the audience and would like to run another for Sydney next year in addition.”

Marketing Director, Pivotal
"Corinium are by far the most professional industry event planners I have worked with. We have worked with them on two CDAO forums and they have provided the best value for our sponsorship. I am always impressed with their ability to attract the relevant target audience and also get drawcard speakers for their events."

Natalie Mendes, SAS
“These events are really good for us to be socialising with people who are actually in the trenches, who are facing the challenges day-to-day and who are looking for ideas, ways to leapfrog their competition and who are looking for new, cutting-edge ways to do this”

Director of Field Engineering, Pivotal Software

IBM IoT CDO Roundtable

Project Case Study

Testimonials