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Yellowfin CDAO Private Dinner

Melbourne & Sydney

Project Case Study

PwC Breakfast

OVERVIEW

Not only were Yellowfin key sponsors of two of our CDAO Melbourne & Sydney events, they also wanted to engage directly with a select number of accounts from our senior attendee list. Following their brief, we proposed a private, invitation only, off-site dinner, in which Yellowfin could build new relationships and better understand the challenges facing their prospects.

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VENUE AND AUDIENCE ACQUISITION 

As part of our support for Yellowfin we were able to secure an exciting and memorable venue for the dinner. We then engaged in a 1-1 invitation campaign to a pre-agreed list of data & analytics professionals attending our event.  This personalized touch is what allowed us to attract the right, senior delegates to attend this exclusive invitation only dinner.

PwC Financial Services Roundtable

OUTCOME

We have now supported Yellowfin to host three dinners, over the course of which we have welcomed 45 director level and above data & analytics professionals. At each dinner, Yellowfin brought clients to guide the conversation which in turn positioned Yellowfin as a through leaders in this space.

Client Testimonials

  • “On top of working with an incredibly professional team at Corinium, we are seeing great results. We have closed one of the largest deals in the company’s history in just over 6 months"

    Marketing Director, Yellowfin

  • “Thanks so much for organising the roundtable so well. We were very pleased with the audience and would like to run another for Sydney next year in addition.”

    Marketing Director, Pivotal

  • "Corinium are by far the most professional industry event planners I have worked with. We have worked with them on two CDAO forums and they have provided the best value for our sponsorship. I am always impressed with their ability to attract the relevant target audience and also get drawcard speakers for their events."

    Natalie Mendes, SAS

  • “These events are really good for us to be socialising with people who are actually in the trenches, who are facing the challenges day-to-day and who are looking for ideas, ways to leapfrog their competition and who are looking for new, cutting-edge ways to do this”

    Director of Field Engineering, Pivotal Software

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