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SAS CDAO Private Lunch

Melbourne & Sydney

Project Case Study

PwC Breakfast

OVERVIEW

For the past two years SAS have sponsored Corinium’s CDAO Melbourne & Sydney events. As part of their package they wanted to engage directly with a group of pre-selected key attendees. We therefore proposed an on-site lunch, in which SAS could discuss the central barriers and enablers of achieving a data driven c-suite.


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VENUE AND AUDIENCE ACQUISITION 

As part of our support for SAS, we were able to secure an exciting and memorable venue for the lunch. Our marketing campaign included a 1-1 invitation reach out to a pre-agreed list of senior data & analytics professionals attending our event.  This personalized touch is what allowed us to attract the right level of senior executives to attend this private event.

PwC Financial Services Roundtable

OUTCOME

Over the course of the four events, we have welcomed 60 director level and above data & analytics professionals to SAS’s private lunches. At each lunch, we helped facilitate the conversation, allowing SAS to engage in open dialogue, build new relationships and better understand industry specific challenges facing their prospects.

Client Testimonials

  • “On top of working with an incredibly professional team at Corinium, we are seeing great results. We have closed one of the largest deals in the company’s history in just over 6 months"

    Marketing Director, Yellowfin

  • “Thanks so much for organising the roundtable so well. We were very pleased with the audience and would like to run another for Sydney next year in addition.”

    Marketing Director, Pivotal

  • "Corinium are by far the most professional industry event planners I have worked with. We have worked with them on two CDAO forums and they have provided the best value for our sponsorship. I am always impressed with their ability to attract the relevant target audience and also get drawcard speakers for their events."

    Natalie Mendes, SAS

  • “These events are really good for us to be socialising with people who are actually in the trenches, who are facing the challenges day-to-day and who are looking for ideas, ways to leapfrog their competition and who are looking for new, cutting-edge ways to do this”

    Director of Field Engineering, Pivotal Software